For many European and US-based Brands and Manufacturers, the Indian market represents a vast opportunity yet remains challenging due to its complex regulatory landscape. Traditional export models like direct export, agents, or distributor arrangements often fall short...
NXT and NMK ESBACO, the producer of bakery ingredients and confectionary, have decided to expand their success story to their home markets in Europe.
Halfweg, The Netherlands, November 1, 2020 – NXT Business Unit NXT eCOM, the #1 Ecommerce enabler for European FMCG companies seeking to grow their omni-channel business presence in new and emerging markets, and Dutch bakery ingredients and confectionary company NMK ESBACO, have expanded their existing partnership in India by joining forces in Europe.
The two companies already have a successful partnership in India and decided to extend their relationship. NXT will be the enabler to unlock NMK’s online sales potential and ensure European coverage through offering the broad portfolio of NMK’s products on Europe’s leading online market places.
Frans Putters, Co-Owner at NMK, said: “NXT has been a strategic business partner for us, helping us drive sales of multiple brand and product categories across different sales channels in the Indian market. With this partnership expansion, we want to leverage NXT’s strong capabilities to enhance the presence and reach to our target audience in Europe. We strongly believe that we will jointly experience extensive growth in the coming years.”
Michael Westenberg, Founder and Head of the NXT eCOM business unit, added: “We are thrilled to expand our collaboration with NMK to Europe. This expansion is another true testament to the strong bond and partnership our companies and teams have developed in the last 2 years. Furthermore, adding NMK’s brands to our online brand portfolio will help us is growing our position in the online sales of confectionary among European households.
About NMK ESBACO
For more than 40 years NMK ESBACO has been producing baking mixes, almond paste, marzipan, fruit fillings, roll icings, inclusions, glazing, confectionary for industrial use, wholesale and retail organizations. NMK’s product developers and designers are continuously developing and optimizing products to ensure a continuous supply of the best quality product range available in its sector.
About the NXT eCOM
The NXT GROUP OF COMPANIES is a Dutch based market expansion services provider, which since 2003, supports European based producers, retailers and brands in growing their international business. NXT eCOM is a division specialized in activating new e-commerce markets and grow online sales, by managing the omni-channel market expansion for brands and products.