For many European and US-based Brands and Manufacturers, the Indian market represents a vast opportunity yet remains challenging due to its complex regulatory landscape. Traditional export models like direct export, agents, or distributor arrangements often fall short...
In 2023 Bart Beekhuizen and Michael Westenberg forged a partnership with a clear mission: to empower more European brands to expand their business on Amazon globally. Together, their companies are offering more than just a software solution or agency services, they are enabling brands to launch on Amazon outside traditional European markets.
Their first collaborative effort was the successful launch of Bart’s brand partner, Scheepjes, in the Turkish market. Scheepjes, a prominent Dutch SME and a leading player in the arts and crafts category, recognized the growing global demand for arts and crafts and the unparalleled reach of Amazon.
Bart’s companies, BBG and 1P, have been managing the Amazon vendor supply chain in Europe for Scheepjes for several years. This experience made the trial launch of Scheepjes products in one of NXT’s home markets, Turkey, a logical next step.
The launch involved several key steps:
1. Onboarding: Over 300 SKUs were integrated into NXT’s ERP systems.
2. Importation: The products were physically imported into Turkey, activating B2C and D2C value chains. In Amazon terms, FBM and FBA supply solutions.
In April 2024, Scheepjes products were successfully launched on Amazon.com.tr (Amazon Turkey). With minimal campaigning, sales orders began to develop organically, signaling a strong demand for arts and crafts in Turkey.
Today, sales volumes for Scheepjes in Turkey are growing organically. Both the BBG and NXT-teams are now planning the next steps: making Scheepjes products available through omni-channel distribution in Turkey and potentially expanding into the Middle East.
Bart and Michael’s partnership is just beginning, with more exciting projects on the horizon. Stay tuned for further updates as they continue to innovate and expand Dutch brands internationally.
For European and USA consumer brands looking to expand their sales on Amazon on a global level, while keeping in control, NXT’s Multi-Market Distribution platform offers comprehensive Amazon Value-Chain Solutions. Interested parties are encouraged to contact Mr. Michael Westenberg or Ms. Susan Kok at NXT’s Head Office in New York or Amsterdam.
New York: +1 (0)718 865 2074
Amsterdam: +31(0)20 237 3000
Stay tuned for more updates as we continue to expand our NXT eCOM platform and reach and empower brands in exploring the boundaries of their Amazon reach around the globe.