Expanding the online reach of the Dutch Stroopwafel

National pride kicked when NXT was asked by Biscuit International to grow the international online reach of the Dutch national cookie – “The Stroopwafel”.

Sales & Marketing

Partner Biscuit International
Brand Max & Alex Cookies
Busines Unit Consumer Goods
Business Line FMCG Food
Services Webstore Development, Brand-Store Operations, Marketplace Management, Marketing & Sales, Warehousing & Fulfillment, Shipping & Delivery, Customer Service Solutions
Markets Europe, Turkey, India, U.S.A


Biscuit International

Stroopwafel & Co is the leading Dutch exporter of the Dutch syrup waffle (stroopwafel) and is part of Biscuit International.

Max & Alex Webstore

Creating online brand presence and product availability through brand stores.

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Partner feedback

“By partnering with NXT eCOM we have a full-service partner on board which is the driving force behind growing the online presence of the Max & Alex Stroopwafels in the global online world. The more people connect online with the “king” (stroopwafel) of Dutch cookies the better it will be for the global stroopwafel sales and ultimately for Biscuit International. We believe that together with NXT eCOM we can make this happen.”

Oscar Bongaards, Founder of Stroopwafel & CO and Global Sales & Export Director, Biscuit International
NXT Group of Companies
Global Head Office

Sugar City, Suiker Silo-Oost
5th Floor, Number 15
1165 MS Halfweg
+31(0)20 237 3000

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