Frequently Asked Questions

The NXT GROUP was established in 2015. Over the years, we have built a reputation for excellence, reliability, and innovation, helping numerous Brands and Manufacturers expand their market reach, grow their business volume and optimize their Value Chain operations.

The NXT GROUP was founded in 2015 by Michael Westenberg, a visionary entrepreneur with extensive experience in logistics, supply chain management, global trade, business development, and market entry and growth strategies. Michael Westenbergs beliefs that the roles of traditional middlemen and traditional logistics companies in international trade will come to an end. Facilitating international trade is no longer about optimizing cost, its about creating value.

The NXT GROUP platform has legal presence in 4 countries, fiscal presence in over 30 markets globally, providing you with unparalleled access to diverse and high-potential regions.

The NXT GROUP platform is connected with over 100 sales channels, ensuring extensive market reach and optimized channel management for your products. The NXT ecosystem is growing on a continuous bases because new channels are activated quite frequently.

The NXT GROUP platform operates on a performance-based model, aligning our success with yours. Revenue is generated through a combination of transaction handling fees, retainer fees, value-added services fees and value-creation fees.

The NXT GROUP does not handle products that are illegal, hazardous without proper certification, or do not comply with international trade regulations. We focus on ethical and compliant business practices.

Absolutely. We encourage potential partners to engage with our leaders in a collaborative brainstorming session to explore how the NXT GROUP platform can be tailored to meet your unique business needs.

You can directly connect with our Founder Mr. Michael Westenberg or our Senior Leaders through their LinkedIN profiles.

Your Sales & Marketing management teams will play a crucial role in providing strategic direction, aligning objectives, and collaborating with the NXT GROUP to ensure a seamless and effective onboarding process and keep the right focus and direction towards expansion and growth of your business volume.

The NXT GROUP offers a comprehensive Multi-Market Distribution Platform that provides Brands and Manufacturers direct access to and presence in 30+ international markets.

The platform enables companies to efficiently import, sell and distribute or source and ship products, while improving their bottom line on each transaction and improving the future value of their business. Additionally the NXT GROUP platform integrates sales, marketing, and distribution services, providing end-to-end Value Chain solutions tailored to your companies specific needs. Our innovative approach, combined with deep market insights and a global infrastructure, ensures that you achieve accelerated growth and maintain a competitive advantage.

Unlike traditional middlemen, the NXT GROUP Multi-Market Distribution platform does not buy and sell products on behalf of a Brand or Manufacturer. The NXT GROUP platform is used and utilized by Manufacturers and Brands to get instant market and channel access, maintain local market presence and grow their international business volumes.

Where traditional middlemen purchase products and resells products with a sales margin, the NXT GROUP platform offers a fully integrated solution to Brands and Manufacturers that combines import, export, sales, sourcing, procurement, marketing, logistics, and data analytics. This holistic approach eliminates inefficiencies, reduces costs, and enhances market responsiveness, providing you with a seamless and effective route to market.

The NXT GROUP does not apply trading margins. The NXT revenue model is that it chargers transaction fees, market access retainers and capability retainers. The Brand or Manufacturer only pays NXT for the usage of the Platform and the usage of the NXT capabilities.

The NXT GROUP focuses on facilitating trade transactions, value creation through integration and innovation rather than merely buying and selling products. The NXT GROUP platform leverages advanced technology and strategic insights to deliver superior results, positioning NXT as partners in your growth rather than just intermediaries.

Yes, for our Manufacturing Partners specialized in Industrial Equipment and Food Ingredients we have the capability to develop and manage tailor-made aftermarket support and maintenance services, ensuring your end-customers receive ongoing assistance and value beyond the initial sale.

Yes, the NXT platform is designed to support multi-market operations, allowing you to leverage our extensive network and capabilities across different regions, markets and channels simultaneously for maximum impact.

Yes, the NXT platform is versatile and can accommodate multiple product groups, providing tailored solutions for each to ensure optimal market penetration and growth. During onboarding and activating the markets and channels of your choice we consider each unique product-market-channel combination separately since different combinations can require a different focus to achieve expansion and growth.

Yes, the NXT GROUP platform is highly scalable and can be customized to meet your specific geographical requirements, ensuring optimal performance and market alignment.

Yes, you can utilize our Trading Houses for specific functions such as import, export, sales, or procurement transactions, even if you manage sales or sourcing activities independently.

For brands and companies, the NXT Platform can be considered a low-risk market entry model particularly when compared to traditional models like working with intermediaries (e.g., importers, distributors, resellers) or setting up a local entity, due to several key factors:

• Lower initial investment
• Access to Established Infrastructure
• Faster Market Penetration
• Aligned Interests
• Risk Diversification
• Scalability without Operational
• Complexity
• Data Driven Insights

Traditional export models often involve up to 5 intermediaries to sell and distribute a sales order, each adding their own margin, systems, and process layers. This outdated model reduces profitability and complicates operations.
 
With the NXT Platform, you bypass these middlemen, accessing a streamlined global distribution network. NXT’s scalable, pay-as-you-grow approach minimizes upfront costs, while our integrated services handle logistics and compliance, allowing for faster, more efficient market entry, market scaling and greater control over your margins.

NXT operates with full transparency across all stages of the distribution process. This means that companies have access to critical operational data such as sales performance, inventory levels, customer demographics, and market insights in real-time. Additionally, NXT provides detailed reports on supply chain movements, local market pricing, and the effectiveness of promotional campaigns. This visibility ensures companies remain in control of their brand, without the information blackouts that often occur when working with traditional intermediaries.

The platform provides comprehensive insight to both operational and market data. This includes:

• Sales performance metrics: Sales data by region, product category, and channel.
• Consumer insights: Demographic breakdowns, buying behaviors, and customer preferences.
• Inventory management: Stock levels, reorder points, and logistics movements.
• Market analytics: Competitive benchmarking, pricing trends, and market demand projections.
• Supply chain visibility: Review product movement from warehouses to retail or direct-to-consumer endpoints. This data empowers brands to make proactive, informed decisions about marketing strategies, product offerings, and market expansions.

With access to detailed sales and market data generated by the NXT Distribution Platform, brands can ensure consistent pricing strategies across multiple markets, avoiding price disparities that could harm brand integrity.

Additionally, the NXT Distribution Platform allows brands to closely monitor product positioning and retailer compliance, ensuring that local marketing and distribution tactics align with global brand standards. This level of control is rare to get with traditional agents and distributors, who may prioritize their own margins over a brand’s positioning goals.

The NXT Distribution Platform provides Brands and Manufacturers with data-driven insights into sales performance, distribution reach, and market penetration. By collecting and analyzing sales and distribution data, the platform enables companies to:

• Identify High-Performing Channels: Understand which distribution channels drive the most sales, helping to allocate resources more effectively.
• Optimize Inventory Levels: Track product demand and adjust inventory levels to reduce stockouts or overstock situations, improving supply chain efficiency.
• Enhance Market Penetration and Reach: Pinpoint underserved markets or regions with growth potential, allowing for targeted expansion strategies.
• Refine Sales Strategies: Access granular data on customer preferences and buying patterns, enabling better-targeted marketing campaigns and more effective sales strategies.
• Monitor Competitor Performance: Gain insights into market trends and competitor distribution, helping to fine-tune positioning and stay ahead of the competition.

By leveraging this data, Brands and Manufacturers can make informed, data-backed decisions to boost sales, enhance market share, and drive overall business growth.

Yes, you can exit the NXT platform. We believe in providing flexibility to our partners, and exit terms can be discussed and agreed upon as per the contract.

Yes, your company retains ownership of the products entered onto the NXT GROUP platform. The NXT Platform facilitates the import – export management, sourcing, sales, marketing, and distribution of your products, but ownership remains with you until the point of sale.

The pricing rules for your products are established collaboratively between your company and the NXT GROUP. We provide market insights and strategic recommendations, but the final pricing decisions rest with you, ensuring that your pricing strategy aligns with your business goals and market positioning.

The NXT Distribution Platform streamlines and optimizes your international (export) sales operations by providing the tools and insights needed to drive profitability in global markets. Here's how it improves your bottom line:

• Access to a Global Network: Leverage NXT’s established network of trusted local sales channels and vendors, reducing the time and cost associated with building new international partnerships from scratch.
• Data-Driven Market Entry: Utilize NXT’s sales and distribution data to make informed decisions on pricing, product positioning, and market entry strategies, minimizing risks and maximizing returns.
• Optimized Margins: The NXT platform helps you reduce operational costs through better supply chain management, while also identifying optimal local price points based on market data. This ensures competitive pricing without sacrificing margins.
• Efficient Supply Chain Management: NXT provides the ability to improve your supply-chain by reducing inventory costs, optimizing distribution channels, and preventing costly stockouts or overstocks.
• Regulatory Compliance Support: NXT can support to mitigate fines, delays, or customs issues by navigating local regulations, tariffs, and trade policies with ease.
• Localized Marketing and Sales Insights: NXT has the capabilities to support you in localizing your product offerings, promotions, and pricing strategies to match local consumer preferences, maximizing sales potential in each region.

Additionally, NXT provides Sales and Distribution as a service, meaning you maintain full ownership of the sales process and the margins stay with your business, enhancing your profitability even further.
 
By reducing costs and helping you price your products strategically in each market, the NXT Distribution Platform ensures higher profitability and sustained growth for your international sales.

Future Value Creation refers to our commitment to driving sustainable growth and long-term success for your company by implementing the optimal international Value Chain and leveraging innovation, strategic insights, and comprehensive market solutions. This in return is experienced in an improved bottom line and increasing business valuation.

The ownership of commercial data collected lies with the NXT GROUP and will be governed by our data sharing and confidentiality agreements, ensuring transparency and mutual benefit. Data ownership can be transferred and discussed and agreed upon as per the contract.

The NXT GROUP prioritizes data security and employs robust measures including encryption, secure access protocols, and regular audits to ensure that your company data is always protected.