Frequently Asked Questions

Why should our Company start using the NXT Multi-Market Distribution Platform?

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The NXT GROUP offers a comprehensive Multi-Market Distribution Platform that provides Brands and Manufacturers direct access to and presence in 30+ international markets.

The platform enables companies to efficiently import, sell and distribute or source and ship products, while improving their bottom line on each transaction and improving the future value of their business. Additionally the NXT GROUP platform integrates sales, marketing, and distribution services, providing end-to-end Value Chain solutions tailored to your companies specific needs. Our innovative approach, combined with deep market insights and a global infrastructure, ensures that you achieve accelerated growth and maintain a competitive advantage.

When was the NXT GROUP established?

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The NXT GROUP was established in 2015. Over the years, we have built a reputation for excellence, reliability, and innovation, helping numerous Brands and Manufacturers expand their market reach, grow their business volume and optimize their Value Chain operations.

What is the difference between the NXT GROUP platform and traditional middlemen like agents, distributors, and resellers?

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Unlike traditional middlemen, the NXT GROUP Multi-Market Distribution platform does not buy and sell products on behalf of a Brand or Manufacturer. The NXT GROUP platform is used and utilized by Manufacturers and Brands to get instant market and channel access, maintain local market presence and grow their international business volumes.

Where traditional middlemen purchase products and resells products with a sales margin, the NXT GROUP platform offers a fully integrated solution to Brands and Manufacturers that combines import, export, sales, sourcing, procurement, marketing, logistics, and data analytics. This holistic approach eliminates inefficiencies, reduces costs, and enhances market responsiveness, providing you with a seamless and effective route to market.

The NXT GROUP does not apply trading margins. The NXT revenue model is that it chargers transaction fees, market access retainers and capability retainers. The Brand or Manufacturer only pays NXT for the usage of the Platform and the usage of the NXT capabilities.

Why is the NXT GROUP not operating as a traditional trading company?

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The NXT GROUP focuses on facilitating trade transactions, value creation through integration and innovation rather than merely buying and selling products. The NXT GROUP platform leverages advanced technology and strategic insights to deliver superior results, positioning NXT as partners in your growth rather than just intermediaries.

Can I have a Brainstorm session with one NXT leaders to explore how our Company can utilize the NXT GROUP platform?

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Absolutely. We encourage potential partners to engage with our leaders in a collaborative brainstorming session to explore how the NXT GROUP platform can be tailored to meet your unique business needs.

You can directly connect with our Founder Mr. Michael Westenberg or our Senior Leaders through their LinkedIN profiles.

Can we use the NXT platform in more markets simultaneously?

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Yes, the NXT platform is designed to support multi-market operations, allowing you to leverage our extensive network and capabilities across different regions, markets and channels simultaneously for maximum impact.

How many markets (countries) does the NXT GROUP platform cover?

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The NXT GROUP platform has legal presence in 4 countries, fiscal presence in over 30 markets globally, providing you with unparalleled access to diverse and high-potential regions.

How many sales channels are connected with the NXT GROUP platform?

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The NXT GROUP platform is connected with over 100 sales channels, ensuring extensive market reach and optimized channel management for your products. The NXT ecosystem is growing on a continuous bases because new channels are activated quite frequently.

Our company has more product groups. Can we use the NXT platform for the different product groups?

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Yes, the NXT platform is versatile and can accommodate multiple product groups, providing tailored solutions for each to ensure optimal market penetration and growth. During onboarding and activating the markets and channels of your choice we consider each unique product-market-channel combination separately since different combinations can require a different focus to achieve expansion and growth.

How can we be sure that our company data is secure?

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The NXT GROUP prioritizes data security and employs robust measures including encryption, secure access protocols, and regular audits to ensure that your company data is always protected.

Can the NXT GROUP platform be scaled to fit our geographical specific needs?

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Yes, the NXT GROUP platform is highly scalable and can be customized to meet your specific geographical requirements, ensuring optimal performance and market alignment.

Can NXT also provide our end-customers with aftermarket support and maintenance?

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Yes, for our Manufacturing Partners specialized in Industrial Equipment and Food Ingredients we have the capability to develop and manage tailor-made aftermarket support and maintenance services, ensuring your end-customers receive ongoing assistance and value beyond the initial sale.

What role will my Sales & Marketing management teams need to play when onboarding?

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Your Sales & Marketing management teams will play a crucial role in providing strategic direction, aligning objectives, and collaborating with the NXT GROUP to ensure a seamless and effective onboarding process and keep the right focus and direction towards expansion and growth of your business volume.

Can our Company exit the NXT platform?

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Yes, you can exit the NXT platform. We believe in providing flexibility to our partners, and exit terms can be discussed and agreed upon as per the contract.

In case NXT will also provide our company with Sales & Marketing services who will own the commercial data collected by the NXT team?

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The ownership of commercial data collected lies with the NXT GROUP and will be governed by our data sharing and confidentiality agreements, ensuring transparency and mutual benefit. Data ownership can be transferred and discussed and agreed upon as per the contract.

What is the business and revenue model of the NXT GROUP platform?

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The NXT GROUP platform operates on a performance-based model, aligning our success with yours. Revenue is generated through a combination of transaction handling fees, retainer fees, value-added services fees and value-creation fees.

NXT delivers Future Value Creation for my company. What does Future Value Creation mean?

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Future Value Creation refers to our commitment to driving sustainable growth and long-term success for your company by implementing the optimal international Value Chain and leveraging innovation, strategic insights, and comprehensive market solutions. This in return is experienced in an improved bottom line and increasing business valuation.

If we do the sales or sourcing activities ourselves. Can our company also only use the NXT Trading Houses in Europe, Turkey, India, and the USA to only facilitate the import, export, sales, or procurement transaction?

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Yes, you can utilize our Trading Houses for specific functions such as import, export, sales, or procurement transactions, even if you manage sales or sourcing activities independently.

What type of products does the NXT GROUP not handle?

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The NXT GROUP does not handle products that are illegal, hazardous without proper certification, or do not comply with international trade regulations. We focus on ethical and compliant business practices.

Who is the founder of the NXT GROUP?

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The NXT GROUP was founded in 2015 by Michael Westenberg, a visionary entrepreneur with extensive experience in logistics, supply chain management, global trade, business development, and market entry and growth strategies. Michael Westenbergs beliefs that the roles of traditional middlemen and traditional logistics companies in international trade will come to an end. Facilitating international trade is no longer about optimizing cost, its about creating value.

When we enter our products into the NXT GROUP platform do we still own the products?

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Yes, your company retains ownership of the products entered onto the NXT GROUP platform. The NXT Platform facilitates the import – export management, sourcing, sales, marketing, and distribution of your products, but ownership remains with you until the point of sale.

Who is responsible for the Pricing Rules for our products which are sold in the markets managed by the NXT GROUP?

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The pricing rules for your products are established collaboratively between your company and the NXT GROUP. We provide market insights and strategic recommendations, but the final pricing decisions rest with you, ensuring that your pricing strategy aligns with your business goals and market positioning.

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NXT Group of Companies
Global Head Office

Sugar City, Suiker Silo-Oost
5th Floor, Number 15
1165 MS Halfweg
+31(0)20 237 3000

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