For many European and US-based Brands and Manufacturers, the Indian market represents a vast opportunity yet remains challenging due to its complex regulatory landscape. Traditional export models like direct export, agents, or distributor arrangements often fall short...
As a testament to the strong and enduring partnership NXT and CPM, its U.S. technology & equipment partner, recently made a road tour across India. The collaboration, initiated in 2019 to cultivate the Indian market, has now entered its fifth year, marked by a proactive approach to market engagement and strategic planning.
Leadership teams from both companies were visiting key locations in Bangalore, Gujarat, and Delhi. The primary objectives were to connect and understand the evolving Indian market dynamics, engage stakeholders, and outline the future trajectory of their collaboration.
Michael Westenberg, founder and CEO of the NXT GROUP, emphasized the significance of the initiative. “The tour was all about connecting with the market, stakeholders, and planning the future,” he said. He highlighted the pivotal role played by this tour in fortifying relationships and strategizing for the years ahead.
During the tour it became apparent that the Indian biomass market is undergoing robust development. The latest regulatory advancements now permit the export of pellets made from agro residue-based biomass, such as nut shells, rice husk, paddy straw, etc. This is a significant milestone for the industry.
The tour also shed light on the concerted efforts by both public and private stakeholders to promote awareness about biomass processing and facilitate the local development of biofuels. “These developments signify that the market is gradually maturing,” Westenberg noted, pointing to the positive signs of growth and evolution in the industry.
Looking forward, NXT and CPM are poised to enhance their partnership in India, ensuring that their expanding user base receives the best value proposition both now and in the future. This commitment underscores their dedication to staying at the forefront of technological advancements and industry trends.
For those seeking more information about CPM’s cutting-edge processing equipment for compound feed, biomass, oilseed, and waste, the area sales management team is readily available for inquiries. As the partnership continues to thrive CPM, the world’s largest manufacturer of pellet mills, and NXT, the leading market expansion services provider, remain steadfast in their mission to contribute to the flourishing landscape of biomass processing and biofuel development in India.
NXT Technology & Equipment
Prasad Malagavi
Area Sales Manager – India
p.malagavi@nxt-group.com
Okan Yunusoglu
Area Sales Manager – Turkey
o.yunusoglu@nxt-group.com