For many European and US-based Brands and Manufacturers, the Indian market represents a vast opportunity yet remains challenging due to its complex regulatory landscape. Traditional export models like direct export, agents, or distributor arrangements often fall short...
CPM Holdings, the specialists in process equipment for compound feed, biomass, oilseed, and waste, welcomed Michael Westenberg’s (CEO of the NXT GROUP) market expansion concept for the start-up of the first CPM dealership in the world, in India.
Until now CPM equipment was sold in India on a BTO (build to order) bases. “At the dealership, equipment will ultimately be sold from the showroom floor in India, this to meet the increasing demand in processing equipment and the related support during installation and when operating”, says Westenberg.
In addition, the dealership, in collaboration with leading financial service providers in India, will sell the machines under a financing or lease model. “Think of it as a car dealer – pay either via cash, via financing, or under the lease.” The CPM dealership started its operations in the summer of 2022 and the first deal has meanwhile been closed.
About CPM, California Pellet Machines
The origin of CPM can be traced back to California’s Napa Valley, where, in 1883, the Toulouse & Delorieux Co. manufactured presses, crushers, and stemmers for winemakers.
As the world’s largest manufacturer of pellet mills, CPM has led the way in developing specialized pellet mills. Today CPM is part of a worldwide group of companies including Roskamp Champion, Beta Raven, Century Extrusion and Wolverine Proctor & Schwarz which are forming CPM Holdings Inc.
CPM Holdings Inc. is owned by American Securities. The CPM/Roskamp Champion division has a worldwide reputation as flaking, grinding and pelleting specialists. CPM pellet mills and equipment are used all over the world. On every continent CPM has its local service stations.