To ensure a smooth transition and maximum productivity of an international company operating in foreign markets, one of the main factors for success is to try and adapt to and respect local culture, without losing the global corporate identity. As an international...
NXT eCOM Europe expands the online presence of Max & Alex into Italy
NXT eCOM Europe expands the online presence of Max & Alex Cookies into the Italian online marketplace.
NXT eCOM has been activating the online sales of Max & Alex cookies in Holland, Belgium, and Germany since September 2021.
In the last month’s various Italian influencers reached out to NXT eCOM willing to promote the Dutch Stroopwafel and as a result, the volume of Italian orders soared and resulted in the fact that in November 2021 46% and in December 2021 52% of the online sales orders were coming from Italy.
To serve the Italian customers and offer them a local customer journey Biscuit International decided to launch an Italian Max & Alex brand store on Amazon.it NXT eCOM delivered and activated the brand store on December 14th, 2021.
Stroopwafel & Co. (part of Biscuit International)
In the last two decades, Stroopwafel & Co has been producing and exporting Dutch syrup waffles to 80+ countries.
It all began when the company’s founder Mr. Oscar Bongaards started selling syrup waffles to Dutch supermarket owners in the Netherlands. Soon he got inquiries from outside of Holland and took the initiative to promote the “live-baking” of Stroopwafels on some international exhibitions in the Middle East, Asia, and the U.S.A.
With the growing international demand, the Max & Alex brand was born. Today Stroopwafel & Co. is the leading exporter of the Dutch syrup waffle and became part of Biscuit International in 2019.