To ensure a smooth transition and maximum productivity of an international company operating in foreign markets, one of the main factors for success is to try and adapt to and respect local culture, without losing the global corporate identity. As an international...
NXT eCOM Turkey launched Berg Toys campaign with influencer Ece Vahapoğlu
This week NXT eCOM Turkey launched a social media campaign for Berg Toys trampolines on Instagram by Ece Vahapoğlu, a prominent Turkish media personality and influencer with her own TV shows and best-seller books.
She has more than 1.1 million followers on Instagram.
The post became trending and got more than 156.000 views, and 30.000 likes within 15 hours.
Check Ece’s Instagram post here.
In the omni-channel world where NXT eCOM operates we like to focus on the P of Place. In which sales channel do we place the product? On which social channel? Where do we create brand presence? Where do I place my product to meet my target audience?
Putting the Marketing Mix to work is what NXT eCOM is all about. Influencer marketing is a tool to place the brand in front of millennials and Generation Z.
This week’s influencer campaign with Ece Vahapoglu is a good example of that.
Berg Toys is one of the top Dutch toymakers. BERG has more than 30 years of experience in developing, producing and selling active outdoor playtime pleasure!
Berg Toys has been building high-quality pedal karts and trampolines and exporting them to 65+ countries. It all started with the company’s founder Mr. Henk van den Berg built his own pedal-kart at the family farm of his parents in the Netherlands. Neighboring children loved his creation and this started the launch of the Berg Toys brand and product range. Today Berg Toys is a global leader in the pedal kart and trampoline segment and continues to build strong and rigid children’s toys that enable children to play outside and develop their physical and creative skills.