NXT eCOM, the Multi-Market Distribution Platform, specializing in the import, sales, and distribution of consumer goods in over 30 markets and reaching more than 65 channel partners, has announced a significant milestone. Since its inception as a separate platform...
For many European and US-based Brands and Manufacturers, the Indian market represents a vast opportunity yet remains challenging due to its complex regulatory landscape.
Traditional export models like direct export, agents, or distributor arrangements often fall short in ensuring local compliance, transparency, and control. Recognizing these challenges, the NXT Platform offers a robust regulatory solution tailored to facilitate market entry and growth in India.
Since its inception in the Indian market in 2007, NXT has been acutely aware of the regulatory boundaries that can hinder foreign market activation. Committed to assisting European and US partners in expanding their business into India, NXT provides a comprehensive approach to establishing a value chain that operates under the Brand’s control while leveraging the NXT Platform scalability alongside other Brands and Manufacturers.
Michael Westenberg, NXT’s Founder, stated: “Our mission is to eliminate traditional middlemen like agents and distributors and optimize the value chain for Brands by reducing the cost of intermediaries. Our expertise in the Indian market and our established infrastructure empower brands to build and develop a local presence that ensures compliance and maximizes market potential.”
NXT coordinates and implements the Indian BIS (Bureau of Indian Standards) and FSSAI (Food Safety and Standards Authority of India) regulatory processes, providing a streamlined path to market entry. Depending on the product category and the level of support provided by the applying brand or manufacturer, the regulatory registration, vetting, and approval processes can take between 3 and 36 months.
For brands and manufacturers committed to expanding into the Indian market and seeking a reliable partner to navigate regulatory complexities, NXT offers a proven and scalable platform. For more information on applying to Indian BIS and FSSAI processes through the NXT platform, please contact our offices in Amsterdam or New York.
Contact:
NXT GROUP
New York: +1 (0)718 865 2074
Amsterdam: +31(0)20 237 3000
Email: s.kok@nxt-group.com