For many European and US-based Brands and Manufacturers, the Indian market represents a vast opportunity yet remains challenging due to its complex regulatory landscape. Traditional export models like direct export, agents, or distributor arrangements often fall short...
The NXT Group has been operating in The Netherlands for over 10 years and supports companies to grow business in existing markets and expand into new ones. India is one of NXT’s home markets. Having significantly worked in the Indian market and with two different office locations in two separate states in India NXT is now thinking of expanding its office network in India and the USA. Satarupa Bose Roy talks to Michael Westenberg, founder & managing partner of the NXT GROUP about the internationalization process of companies and how he works hands-on to make ambitions come true in a globalized world.